Size-inclusive Range Proposal for Gymshark

This project was developed for the Fashion Promotion: External Brief module during the first term in final year. This was individual work, which we presented to industry professionals, lecturers, and the rest of the class.

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The objective was to explore the concept of body shape diversity and identify size issues in the Athleisure market. The brief required execution of a simulated fashion range for a specified fashion brand, together with supporting research and report which provides a justification of the methods and approaches. I created a proposal for Gymshark- an activewear brand with the potential to expand to the plus-size market. I created all content using Adobe Illustrator and Canva.