Graduate Project

Re-wear.studio brand concept proposal was developed as an outcome of the prior Market Research & Analysis Report. The report used qualitative methodology to produce an informed and analytical debate of my chosen research question, how can the growing demand for pre-owned fashion among young consumers be developed into a digital fashion enterprise?. Primary and secondary researching methods were applied to the topic.

 

The brand concept focuses on resale, upcycling, and Gen Z consumers. This was individual work and the final submission for the third year.